You’ve been in a health club or two. Worked out in a hotel, club, or cruise ship gym. You’ve done your research and know what you like. Now it’s time to get hands-on with that treadmill, exercise bike, stairstepper, or weight machine.
Bart Cappabianca, owner of Southeastern Fitness, says, “Those are exactly the customers, serious exercisers, we cater to. There are lots of places out there that sell exercise equipment. Walmart, Dick’s, Amazon. But I’ve been doing this over 20 years, and we are a better alternative. Why? Because we only sell higher end equipment. Our 3,000 sq. ft. showroom has brands like Life Fitness, Body Solid, Hammer Strength, and more. We just added a new one—STEPR—to our list; the first real improvement in treadmills in 40 years.
We know our products better. We’re local. We know our customers have other options and that’s why we treat our customers better.”
