Peak Performance
At Horizon West Roofing, a great roof isn’t just shingles—it’s built on craftsmanship, character, and exceptional customer service.
Kevin Mitchell, owner of Horizon West Roofing, has a refreshing perspective on roofs, and what he says might surprise you.
“People put a lot of emphasis on shingles, especially roofing companies, but I can put an excellent roof on a structure with any Grade A shingle product. It’s the installer and the installation process that truly make the difference.”
In fact, Kevin and his team at Horizon West Roofing often find themselves repairing bad roof jobs—many of them stemming from low bids that seemed like a good deal at the time. The truth is, there’s a reason those bids were so low: shortcuts in roofing simply don’t work. Cheap labor and unskilled installers lead to poor workmanship, and Kevin has seen it time and again. On top of that, a lack of proper care and follow-up means that by the time a problem is discovered, a minor repair has turned into a major issue.
“My industry deserves a better reputation, and we’re working to change that with every job. We’re striving to set a higher standard. But I’ve met so many people with what I call ‘roofer trauma PTSD.’ Their previous roofers either couldn’t or didn’t follow through on their promises. More often than not, it comes down to mismanagement—what may have started with good intentions ended up failing due to poor oversight.”
“There are also companies whose business model is to recommend a new roof, no matter what—even when a simple repair would do. This is especially common after a hurricane. Insurance companies have caught on to these tactics, and as a result, over 75% of roof claims last year were either underpaid or denied. These companies convince homeowners they can get a new roof, file the claim, and then after long litigation, the truth comes out.”
Kevin and his team make it a priority to present customers with all their options upfront, ensuring they have clear, realistic expectations about both time and cost. If a situation calls for a new roof due to insurance claims rather than a simple repair, they make that distinction right away and work with legal partners to help navigate the process. After Hurricane Milton, this approach led to scheduling 95 repairs in just two weeks. “The most common issue was damage to ridge caps, a relatively simple and inexpensive fix.“
For Kevin, it all boils down to character and integrity. As both the business owner and the contractor, he meets face-to-face with every client, ensuring he’s involved in every job and personally overseeing the quality of the work. While many say roofing isn’t a customer service job, Kevin disagrees. He’s committed to making Horizon West stand out—not just for its top-notch craftsmanship, but for the exceptional service that comes with it. If you have a roofing issue, or just want to know the condition of your roof, call him. He’ll climb the ladder himself, inspect your roof, and it won’t cost you a dime. “Whether it’s today or tomorrow, I’m here to help. Let your roof decide, and we’ll take it from there.”
