Spirit of
Collaboration

Can competitors be friends? Are we even “in competition”? At We Are Winter Garden and Imagine Marketing, we believe it is our job to create quality content and promote your brand to the largest audience. That’s why we’re not shy about asking our friends for help.

This past month we spent some quality time with our “competition.” We needed professional photos, but we had a problem. The man normally behind our camera, Jon Burket, needed to be part of our photo session. No problem. We turned to our Featured Business Member and Best of the Best winner Nick Cepeda from Studio 22 Productions.

We were also proud to welcome our newest Community Partner, Martha Krejci with WG Coffee + Collab. This may leave some with the question, why would We Are Winter Garden promote its competition?  First, we don’t see them as competition. Second, it’s our job as a marketer to tell our client’s story to its target market. This means embracing the “spirit of collaboration.” I was proud to participate in Martha’s podcast, and when she asked for photos, I was happy to share new profile pictures shot by Studio 22.

So, if you’re making the decision of where to spend your advertising dollars, go with a company that embraces the spirit of collaboration over competition. This will help you get the most bang for your buck.

To learn more about our Featured Business Members, Studio 22 and WG Coffee + Collab, tap on the Featured section of the Winter Garden App or visitwearewg.com/featured