Sweat Smarter.
Burn Hotter.

January resolutions hit different when you’ve got the right studio in your corner—and FIT407, Orlando’s homegrown Pilates powerhouse, is kicking off the year with its boldest, brightest evolution yet. Meet FIT as FIRE (FIT AF), a blazing new brand extension designed to deliver the kind of results you can see and feel. Think high-intensity reformer training meets cutting-edge infrared hot mat Pilates, all wrapped into one experience that feels as addictive as it is transformative.

If FIT407 sounds like it’s everywhere, that’s because it practically is. What started with a single Windermere Studio in October 2022 has exploded into a full-on movement—now eight locations across greater Orlando, with Dr. Phillips marking the newest FIT AS FIRE outpost. And the map keeps heating up: Lake Mary and a 3,000-square-foot flagship in Hamlin Town Center are set to ignite in early 2026. And the fire doesn’t stop there. With statewide expansion on deck, FIT is projected to hit 18 Studios by the end of 2026—each one delivering that signature FIT energy: smart programming, top-tier coaches, and a vibe that feels like your favorite playlist turned into a workout.

The FIT AF Experience

At the new Hamlin Town Center hub, FIT is rewriting what an all-in-one fitness experience looks like. Picture this: A dedicated high-intensity reformer room stacked with the best equipment and coaches who know exactly how to dial up the burn. A next-level infrared hot sculpt studio, heated to a toasty 95–100°F, offering three class formats designed to hit different goals and energy levels:

FIT Elevate: A cardio-spiked sculpt to power up your strength and stamina.

FIT Signature Sculpt: A core-focused, muscle-melting sweat session.

FIT  Restore: A warm-flow, recovery-driven class that feels like a reset button.

The real magic is the infrared heat. It penetrates deeper into muscles and joints, speeding up flexibility, detox, and recovery. Translation: more results, less downtime, and workouts that give you supercharged benefits long after you’ve rolled up your mat.

Plus, the state-of-the-art Studio includes a full service locker and shower rooms that make it simple to squeeze in a pre-work sweat session and still show up polished for that 9 a.m. meeting.

The Right FIT For You

All told, the FIT AF method is designed for cross-training synergy—reformer power meets sculpted heat for a total-body conditioning system that’s as efficient as it is energizing. Whether you’re a beginner, a seasoned athlete, or someone whose Apple Watch never leaves their wrist, FIT AF classes offer scalable modifications to meet you exactly where you are.

Founding member rates are now live, but they won’t last long. If you’re ready to turn good intentions into your hottest year yet, head to fitaf.com or visit your nearest FIT Studio to lock in pre-sale pricing and claim your spot on the roster.

Because this year? You’re not just getting fit. You’re getting FIT as FIRE.