Think Big

Southeast Steel is your best bet for big selection and big values on quality appliances since 1940.

You need a new appliance—easy enough, right? You’ve scoured the internet, read every review, and crunched the numbers. You’ve done your research. But here’s the catch: you don’t know what you don’t know.

That’s where Southeast Steel comes in.

For nearly 85 years, this family-owned business has done one thing—appliances. Three generations of expertise, helping customers find the perfect fit for their homes. They know the brands, the models, the must-haves, and the hidden pitfalls. They have answers to every question you might ask—and the ones you didn’t even think to ask.

When it comes to appliances, knowledge is power. And at Southeast Steel, they know it all.

This kind of deep industry knowledge goes a long way when you’re making a major investment in a refrigerator, stove, oven, microwave, washer, dryer… whatever it may be. With so many choices out there, there are just as many ways to make the wrong one.

So why go it alone?

Whether you’re replacing a worn-out appliance, upgrading your kitchen or laundry room, or selecting appliances for a brand-new home, the experts at Southeast Steel are an invaluable resource. Their unmatched knowledge and honest guidance can help you make the best decision—not just for today, but for years to come.

In fact, Stu Kimball, President of Southeast Steel for over 25 years, has heard it all. “I’ve had customers come in and tell us they bought a side-by-side refrigerator from somewhere else and they couldn’t open it all the way. The salesman never asked them about checking wall clearance on both sides.

“Technology is a very big thing with lots of our customers nowadays. All those bells and whistles can be confusing, but they don’t have to be. We’ll show you why you’ll want them and how to get the most out of them! Are you into craft cocktails? Some icemakers produce amazing, giant round ‘cubes’ you have to see. Do you really need an iPad built into your fridge? Maybe. That iPad can inventory the contents of your fridge and even send your grocery list to the store for you. By now you’ve probably heard of induction ovens and ranges. Chefs tell us the instant heat adjustment on an induction range is comparable to gas and much, much safer. Just make sure you have the right pots and pans. Easy trick? Hold a magnet up to your pan—if it sticks, you’re good to go. 

“The point is, ask us about trends today and we’ll tell you. We grew up with this industry and have a pretty good perspective. Ask us about reliability. We’ll be straight with you there, too. You can still get a reliable appliance within your budget. But no, they don’t build them like they used to. That old Whirlpool washer that lasted 20 years without a hiccup would be a rarity these days. Ask us about energy costs. Ask us which Smart appliances are smarter buys. Or, ask us about extended warranties. Try any of that with a salesman in a big box store and see how far you get. The difference with us? We have the answers. All day long.”

We haven’t even gotten to price yet. Suffice it to say that Southeast Steel is competitive on pricing and will meet any price in the local area. No, they won’t compete with Amazon on pricing, but they’ll get darn close. Stu says, “We watch the business and we belong to an independent buying group that negotiates with manufacturers to deliver prices like the big box stores.”

More importantly, Southeast Steel is right here—just like they’ve been for generations. No big-box gimmicks, no pushy sales tactics—just real expertise from people who know appliances inside and out. With a massive inventory featuring top brands like GE, Whirlpool, Frigidaire, Samsung, LG, Wolf, Sub-Zero, and Bosch/Thermador, chances are you can see, touch, and compare the appliance you’ve been searching for.

And when it comes to customer service? They’ve built their reputation on it. After nearly 85 years, they must be doing something right.

So, what do you need to know? Stop by and ask. They’d love to help.