Tradition of Trust

Southeast Steel brings three generations of appliance expertise, competitive pricing, and personal service to Central Florida.

Decades before big box stores ever existed…

Family-owned Southeast Steel has been selling, delivering, and installing major household appliances in Central Florida for three generations. All the major brands, from the affordable to the luxury lines. All the new trends. All the latest technologies. If it has to do with appliances, they’ve seen and done it all. 

Same with Southeast Steel staff. They’re experts in appliances because they live and breathe appliances. Collectively, they have more than 150 years of appliance industry experience behind their name tags. Also, there are no call centers at Southeast Steel. None. You call, they answer. And you can bet it’s someone who knows appliances on the other end. No paint experts. No lawn and garden green thumbs. Just gas and electric appliance nerds.

In 1940, a small building supply store opened its doors in downtown Orlando—laying the foundation for what would become Southeast Steel. Decades later, the spirit of hard work and dedication that founder Irving Lippton set in motion still shapes the company’s path. Now led by its third generation, President Stuart (Stu) Kimball and Vice President Spencer Kimball proudly carry forward the family legacy, built on enduring values and lasting relationships.

Why is that important? 

Because they still treat customers with the same service and respect that has allowed Southeast Steel to grow and prosper for 85 years. Even in the face of stiff competition from the corporate big boys in the industry. Not only do they still offer competitive pricing that rivals theirs. But we follow that up with reliable, turnkey service after the sale as well. All delivered with warm, friendly, knowledgeable touch only Southeast Steel could provide.

Looking to buy an appliance? Have questions about it? Call them up or, better yet, come in and ask them. They’ll talk appliances all day long with you if you let them