Helping Local Businesses Become Local Favorites

Marketing changes by the minute. Algorithms shift. Platforms come and go. Yesterday’s big idea becomes tomorrow’s old news.

But Nicole Spooner has built Mpact Orlando Marketing around something far less fleeting: relationships.

Since 2008, she and her team have helped Central Florida businesses to identify and connect with their target audiences, sharpen their message, and spend their marketing dollars wisely. Some of those clients have been with her for more than a dozen years.

“We really get to know our clients,” Nicole says. “We listen, we care about their businesses, and over time, many of those relationships turn into friendships. Our clients can sense that it’s genuine.”

That closeness gives Mpact something every good marketer needs: insight. Then comes strategy.

“Marketing isn’t about having the biggest budget or spending the most,” Nicole says. “It’s about understanding who your customer is, investing strategically, and making sure those dollars are producing measurable results.”

“I’m a big believer in creating cohesive campaigns that reach customers across multiple marketing channels,” she says. And because Mpact is deeply rooted in Central Florida, Nicole has built strong relationships with the local businesses and media partners behind those channels, creating additional opportunities for her clients. 

“We are passionate about helping local businesses become local favorites,” Nicole says. “Consumers prefer doing business with people and brands they know and trust.”

Maybe that explains Mpact’s own staying power. Trends change.  But after 18 years, Nicole still believes the most successful marketing begins and ends the same way: Know your client. Know your community. Earn their trust. Make an Mpact.